Thinking Outside the Box

A webinar for Friends, Foundations and Boards

Former librarian and broadcaster Ed Rossman introduces some concepts borrowed from broadcasting to build revenue and partnerships.

His talk will illustrate:

• The difference between naming rights and sponsorships
• Avoiding a rookie mistake in negotiations; how not to undersell or oversell what you have to offer
• The four key steps in sponsorship development
• How to create a program or service value that prospective sponsors will want to share with others
• A unique fundraiser that the public and business community will love

 
Takeaways will include:

• Exercises on policy development, discovery for sponsors, establishing value and competitive analysis.
• Guidance on creating library-friendly sponsorship contracts