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Thinking Outside the Box
Wednesday, April 10, 2019, 12:00 PM - 1:00 PM EDT
Category: FLA Training and Informational Webinars


Thinking Outside the Box

A webinar for Friends, Foundations and Boards

Date: Wednesday, April 10th
Time: 12pm EST

Former librarian and broadcaster Ed Rossman introduces some concepts borrowed from broadcasting to build revenue and partnerships.

His talk will illustrate:

  • The difference between naming rights and sponsorships
  • Avoiding a rookie mistake in negotiations; how not to undersell or oversell what you have to offer
  • The four key steps in sponsorship development
  • How to create a program or service value that prospective sponsors will want to share with others
  • A unique fundraiser that the public and business community will love

Takeaways will include:

  • Exercises on policy development, discovery for sponsors, establishing value and competitive analysis.
  • Guidance on creating library-friendly sponsorship contracts