Schedule of Events I Highlights I Registration I Exhibit Hall I Sponsor I President's Message  I Hotel 
 COVID-19 Best Practices

For the safety of our guests, FLA has decided to host a HYBRID 2021 Annual Conference!  For those attending in-person, FLA and Hilton are committed to enhanced levels of cleanliness, significant attendance limits and physical distancing meeting protocols as well as mandatory masks.  FLA acknowledges the Governor's recent executive order (21-81), prohibiting government and businesses from requiring proof of vaccination and/or proof of negative covid tests. To that end, we will no longer require proof of vaccination and/or negative covid tests as a requirement to attend FLA's 2021 Annual Conference. However, we firmly believe that the safety of our members, partners and guests should remain our highest priority and we will maintain our policy on mandatory masks and social distancing for the duration of the 2021 Annual Conference. A virtual option with live streaming and other engaging activities is available for attendees not able to travel. 

Room Amenities:

Each guestroom features a mini refrigerator, hair dryer, radio-alarm clock, two telephones, wireless internet access, iron/board, in-room safe, flat screen HD TV with over 35 HD channels and a coffee maker.  

Group Rates:

2 QUEEN BEDS OCEANFRONT Rates from 149.00 USD/Night
1 KING BED OCEANFRONT Rates from 149.00 USD/Night
2 QUEEN BEDS OCEANVIEW Rates from 149.00 USD/Night
2 QUEEN BEDS CITYVIEW Rates from 149.00 USD/Night


Group Rate Cutoff Date: April 24, 2021

Check-in time: 4pm
Check-out time: 11am


Click here to make your hotel reservation online

You can also call the Hilton Reservations line at 1-866-536-8477 using the special rate code (FLA21) at the group rate of $149 plus tax a night.

Group Concessions

  • Parking $10 per car/per night
  • Wifi complimentary in sleeping room and meeting space 


Please beware of scam organizations (Exhibition Hotel Management 888-511-7396 and Housing Planners) that may call you attempting to lure room accommodations.  They may even act like they're with FLA. We are NOT affiliated with them so please only book your hotel rooms directly with the hotel using the link or phone number above.