Description: In a world where libraries strive to be everything to everyone, the brand that matters most — books — has taken a back seat. We will make the bold case that the phrase “I didn’t know the library had that” isn’t a marketing problem — it’s a branding problem. It’s time for library leaders, staff, board members, and supporters to refocus on what has always been the heart of the library: reading. Centering books doesn’t mean abandoning other offerings. It means aligning your library to serve readers more powerfully than ever before. Drawing from years of experience in library marketing, she shares a framework to reclaim books as the emotional and strategic anchor of library service. You’ll leave with a renewed sense of purpose to be the place that makes your community fall in love with reading.
Speaker:
Angela Hursh is Manager of Library Marketing Content and Services for NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she also trains library staff on communications and promotion. She is the author of the blog SuperLibraryMarketing.com and host of the weekly YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist. She lives in Cincinnati, Ohio with her husband and youngest daughter and a grand kitty named Tillie and enjoys reading historical fiction, relationship fiction, and cookbooks!
