The USC Upstate Library’s stuffed goose mascot, Goostavo, has made a huge splash on campus. This session will cover how Goostavo was “hatched,” how students shaped his identity, and how he is used to highlight the library. Promotional material examples and tips for launching mascot-driven marketing efforts will be provided.
Erika Montgomery
University of South Carolina Upstate Library
montgoer@uscupstate.edu
